When you have an online store, you can only make sales when people not only know that your online store is in existence but also know what you sell. For this reason, there are many ways that you can use to inform people about your store and its products. There are also some ways that you should not use as it will be counterproductive. This is after you have studied some online reviews about UK stores to know how they set up their website. You should also read web hosting services UK reviews to be sure that you have hosted your website on a reliable website that will be great for you. Here are the Dos and Don’ts of attracting more traffic to your online store.
Dos of attracting more traffic to your online store
The Dos of attracting more traffic to your online store is discussed subsequently.
Social media marketing
Social media marketing is one of the ways that you can use to attract traffic to your online store. You should have a Facebook page and pages on other social media for your platform. As you continue to advertise on those social media platform and engage your followers, your followership will continue to grow and within a short while, you should have several people following your business and buying products whenever you post a product that they love.
The use of affiliate marketing is another way to draw more traffic to your online store. Why limit your marketing to just yourself or a few people when you can have hundreds to thousands of people marketing for you. Even more interesting, is that you don’t have to pay before the marketing as you will only be expected to pay after their marketing has resulted in the purchase of a product. Hence, you only pay them from the money that they have earned you.
Serving your customers well
When you serve your customers well, it will be difficult for your business to ever fail. This is because the customers that you have served well will not only always come back, they will always come back with others. For a very long time, it is often said that the best marketer you can ever have is a satisfied customer. With online reviews available today, a good customer will leave good reviews that will convince other people to patronize you.
Don’ts of attracting customers to your online store
Some things you should not do when you want to attract customers to your online store are discussed below.
Wrong email marketing
Wrong email marketing is one of the things that you should not do. While email marketing is great and can go a long way to help you attract traffic to your store, do not do it wrongly. Don’t just get people’s email and send them messages. When they receive such messages, they mark it as a scam and every other message you send from that mail, even when it is to a person that requested for the mail will go to their spam folder, because your email address will have been marked. To avoid this, do your email marketing the right way. Let interested people subscribe to your email messages on your website. Hence, they will expect your messages and react to it. That will be much more profitable for you.
Don’t deceive people to click on your website. When a claim to be selling something at 10 per cent the price when it is not true or claims to have a product you don’t enjoy. This will make your website look deceitful and lead to a high bounce rate. The high bounce rate can further affect your SEO ranking.