Category: Business Made Simple

It is pretty standard that a visitor comes to an online store, plans to buy a product, adds it to their cart, and then abandons it without buying it.

There could be many reasons for cart abandonment, such as inflexible payment mechanisms, multi-step check out, or mandating of account creation. These are the store-level reasons for a user to abandon the cart.

Besides these reasons, it could also be because you have been targeting the wrong audience. You can try out another strategy where you would build a prospect list.

How to Find an Email Address?

You can use GetEmail.io, an email lookup tool, to find an email address. With this tool, you can be sure of the accuracy rate of the email id format. 

To begin with this tool, you might go for the free plan to test its efficiency. Once you are satisfied with the result, you may opt for the paid plan.

Apart from this tool, there are several other tools to find an email address, but you have to first compare different tools.

This article will see the psychological aspect of why a user abandons the cart and how email marketing can come to the rescue.

Why should we see the psychological aspect? Because, nowadays you need to spend a lot of personalized messages, to persuade the potential audience.

At this point, you need software solutions. Let’s see why.

Why do you need software solutions?

Your eCommerce platforms let you send emails automatically when a prospect abandons their cart. 

However, sending a series of emails, such as a specialized follow-up email, is not possible to users who have not returned to their cart and complete the checkout process even after opening the first reminder email.

You need email marketing software to craft a series of emails to be triggered for different scenarios in such scenarios. 

While crafting the emails for your email marketing plan, you must treat your visitors and existing customers differently. Hence, there is a need for different email strategies.

With intelligent software solutions, you can easily differentiate between your visitors and customers.

Here’s how you do it;

• If you want to separate your customers and visitors and personalize the communication, you may quickly achieve this by adding an “if-else” condition. You can check the previous orders metric and apply the “if-else” condition. 
• If visitors have placed an order before, they fall under your existing customer category and are put under the existing customer workflow.
• Every reminder email you send to your visitors or existing customers must have their first name.
• In your first reminder email, you can refer them to the items in the cart and assure them of a great experience.
• I recommend that you should schedule the second reminder email after three days. In the second reminder email, you can ask them if they need any help to complete their purchase process and share the salespeople’s contact numbers.

Final Thoughts

I hope you find this article helpful. 

When you have …

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There are about five stages of business growth. The first stage is the development stage where you gather and develop their ideas. 

The second stage is the toughest, the startup. The third and fourth is the growth and expansion stage respectively. Finally, the maturity stage. 

This article shall give you all the steps you need to take at the growing stage of your business as you get ready to expand.

• Learn to manage and utilize customer data 

Once the visibility of your business has picked up and you have gathered a considerable amount of customers, you need to use this customer data to your advantage. 

Customer data is a broad term that covers all information about your customers, their buying habits, demographics, among others. You collect this information from sign-ups, surveys, polls, comments, and reviews.

You can use this information to know how your customers respond to your products and if there are areas that you need to improve. 

Managing, analyzing, and storing your customer data information is a very important part of every business. 

You may also consider getting external data management services. However, do not rush to purchase search services from the first advertisement you come across. 

Get some customer feedback from Luminablog.co.uk about these software data management services before purchasing one. 

Treating these reviews will help you get the best data management services for your business at an affordable price.

• Business capital management 

You may have noticed that many businesses fail because of financial issues. 

These are some of my financial tips for any type of business;

• Stick to budget 

As you watch your business grow and ensure that every step of the way you make a detailed and realistic budget. You can stick to them to avoid financial inconveniences.

• Understand cash flow

You must monitor your cash flow to understand how you are spending the money that comes in or goes out. 

• Do not squander the profits 

Profits will give you a taste of business success. However, once you misuse them it might just be the reason for your business’s failure. 

You may choose to be smart and reinvest the profits back into your business or investing in other types of businesses or lock it in savings. 

Of course, you may want to spend some of it but ensure you do it mindfully. 

• Keep track of your financial sources

As your business is growing you must ensure that you have paid off or are in the process of paying off debt from loans you acquired for your startup. 

• Avoid common mistakes 

Some of the common financial mistakes to avoid are; failing to pay your employees and contractors, failing to pay your taxes, accumulating too many bills, late payment of vendors/suppliers, and making late invoice notices. 

• Set goals and plans

Just like our daily lives every business owner must set goals for their business. 

This is a simple projection of how you expect your business to perform and how to achieve the set goals. 

For a growing …

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Have you ever considered expanding your business or taking your business international? If you have, then this may be the right time to start. If you haven’t, you may want to consider doing so. The world of business seeks to provide solutions to problems around the globe. As such, different products and services selling in the international spheres enjoy several benefits. To better understand this, you may consider reading reviews on luminablog.

Different factors may influence the quick sale of your products in the global market. One of the crucial factors is conducting thorough research about how well people embrace similar products. Doing so will help you know the services to improve your business. Therefore, if going worldwide with the sale of your products is in your business plan, here are some reasons for you to start the process: –

• New Customer Base

One of the reasons you may want to consider selling your products worldwide is to enable you to reach a wide range of new customer bases. That way, you will also get to introduce new products to the international market, which will help grow your customer base abroad. The result of this will also help increase your sales. 

• Exploration of New Markets

Every business owner wishes to enter a new market. Therefore, this may be your opportunity to explore and gain entry into the international market space. Doing this will also go a great deal to increase the revenue potential of your business as you have access to millions of new customers. 

• Diversification

Another reason why you should consider expanding your business into the international market is to allow diversification. Doing business in only one country will only limit your level of exposure to new markets. However, with a global expansion, you will enjoy the benefit of making your revenue more stable through the diversification of your market. For instance, an international market may provide your business the strength to stand when the domestic market is slowing down due to economic difficulties.

• Competitive Edge

Another significant reason to consider selling your products worldwide is to give your company a competitive edge or advantage over other domestic brands that are yet to go global. Selling your products internationally will enable you to gain access to a new customer base and allow you to get out of a saturated market. Hence, giving you the edge to operate in a new market space that provides more opportunities and potentials than your competitors.

• Preservation of Company’s Reputation

One of the ways to preserve and improve your company’s reputation is to consider going international. The reason is that having a good reputation in the global market will help your business attract more customers. Hence, that will help increase sales. 

The business on the domestic front will also become influenced by the generation and improvement of the company’s global reputation as more customers will trust the authenticity and credibility of products sold.

• Employment of International Talents

Enjoying the benefit of …

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