How Can Email Marketing Recover Your Abandoned Carts?
It is pretty standard that a visitor comes to an online store, plans to buy a product, adds it to their cart, and then abandons it without buying it.
There could be many reasons for cart abandonment, such as inflexible payment mechanisms, multi-step check out, or mandating of account creation. These are the store-level reasons for a user to abandon the cart.
Besides these reasons, it could also be because you have been targeting the wrong audience. You can try out another strategy where you would build a prospect list.
How to Find an Email Address?
You can use GetEmail.io, an email lookup tool, to find an email address. With this tool, you can be sure of the accuracy rate of the email id format.
To begin with this tool, you might go for the free plan to test its efficiency. Once you are satisfied with the result, you may opt for the paid plan.
Apart from this tool, there are several other tools to find an email address, but you have to first compare different tools.
This article will see the psychological aspect of why a user abandons the cart and how email marketing can come to the rescue.
Why should we see the psychological aspect? Because, nowadays you need to spend a lot of personalized messages, to persuade the potential audience.
At this point, you need software solutions. Let’s see why.
Why do you need software solutions?
Your eCommerce platforms let you send emails automatically when a prospect abandons their cart.
However, sending a series of emails, such as a specialized follow-up email, is not possible to users who have not returned to their cart and complete the checkout process even after opening the first reminder email.
You need email marketing software to craft a series of emails to be triggered for different scenarios in such scenarios.
While crafting the emails for your email marketing plan, you must treat your visitors and existing customers differently. Hence, there is a need for different email strategies.
With intelligent software solutions, you can easily differentiate between your visitors and customers.
Here’s how you do it;
- If you want to separate your customers and visitors and personalize the communication, you may quickly achieve this by adding an “if-else” condition. You can check the previous orders metric and apply the “if-else” condition.
- If visitors have placed an order before, they fall under your existing customer category and are put under the existing customer workflow.
- Every reminder email you send to your visitors or existing customers must have their first name.
- In your first reminder email, you can refer them to the items in the cart and assure them of a great experience.
- I recommend that you should schedule the second reminder email after three days. In the second reminder email, you can ask them if they need any help to complete their purchase process and share the salespeople’s contact numbers.
I hope you find this article helpful.
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